Law firms - FAQ
Lead source waste - common questions
The questions firms ask most about written standards, exclusivity, disputes and what wasted spend really looks like.
For attorneys and firm administrators. Injured people should not use this page.
If your question is not here, the criteria conversation is where it gets answered.
Question 01
How do we know how much we are wasting now?
Take the last month of purchased inquiries and mark each one against a written standard - even a rough one drafted in an afternoon. The share that fails is your waste figure. Most firms have never done this once, and the number usually settles the argument about whether a standard is worth writing.
Question 02
What belongs in the exclusion list?
The cases your firm will not take under any circumstances: geography you do not serve, injuries outside your date ranges, employment types you decline, insurance coverage you exclude, already-represented people if you decline them, and your own specific list. Written plainly, in your words, so nobody has to interpret it.
Question 03
What does 'billable' mean in a pilot?
Exactly what the written standard says. An inquiry counts when it meets the criteria; one that fails does not, and is disputed inside the review window rather than argued about by phone. The definition is one sentence and both sides hold the same copy.
Question 04
How do disputes get settled?
Against the record, inside a written window. You flag the record, it is assessed against the criteria both sides approved, and the outcome is recorded either way. Tone of voice plays no part in it.
Question 05
Are inquiries ever shared or recycled?
Inquiries generated for your pilot go to your firm only, for the period written into the scope. Shared contacts - sold to several firms at once - are a different product with different economics, and the pilot is not that product.
Question 06
What does this cost?
No figure exists before the criteria, geography and volume are written down, because those are what the cost depends on. You see the cost and the cap before approving anything, and a bad fortnight has a ceiling.
Your question
Ask about criteria or cost
Send the question this page did not answer, with your criteria if you have them. We reply in writing.
What happens next
- 01We reply within one business day and propose a time.
- 02We draft your criteria document and send it back for corrections. Nothing is delivered until you approve it.
- 03If we can meet the standard, we quote per billable inquiry. If we cannot, we say so.
We do not sell or share what you submit here, and we do not use it for anything other than responding to your enquiry.
Next step
Take the question to a call
Thirty minutes with our team on criteria and economics, with your questions on the table.