Law firms
Which part of this are you actually unsure about?
Six subjects, one page each. Every one ends with agreed criteria, your own economics, and a capped test rather than an ongoing agreement.
For attorneys and firm administrators. Injured people should not use these pages.
Nothing here quotes a price or promises a result. Each page asks for figures you already hold.
The subjects
How long does an inquiry sit before someone answers it? An injured person who fills in a form is usually filling in several. The firm that reaches them first has a conversation; the others leave a message. Nothing about the inquiry changes in that window - only who is holding it.
How much are you paying for inquiries you were never going to take? Most wasted spend is not fraud. It is an undefined standard: nobody wrote down what qualifies, so everything that vaguely resembles a case is billable, and the argument happens afterwards.
Could two people at your firm write down the same definition of a good case? Most firms know a qualifying matter when they see one and have never written it down. That works while one person handles intake, and stops working the moment volume or staff change.
What does one signed matter actually cost your firm? Cost per inquiry is the number everyone quotes and the one that decides nothing. The figure that matters is cost per signed matter, and it is built entirely from rates only your firm can supply.
How many new inquiries can your desk absorb in a week? Capacity is not ambition. It is the number of first calls, follow-ups and consultations your current staff can complete in a week without anything slipping, and it is usually lower than the number firms ask for.
When the period ends, what will tell you whether it worked? Most reviews of a lead source are conducted from memory and the loudest recent complaint. A pilot is only worth running if the answer at the end is a record rather than an impression.
Is the inquiry yours, or is it being worked by three other firms as well? The same inquiry sold to four firms is four races and one signature. Firms rarely discover this from the invoice; they discover it from the injured person, who mentions they have already spoken to somebody.
Every page ends with the same door: your criteria in writing and a capped pilot.
Next step
Or skip the reading and write the standard
Thirty minutes with our team on geography, criteria, capacity and the economics behind them.