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Law firms

What does one signed matter actually cost your firm?

Cost per inquiry is the number everyone quotes and the one that decides nothing. The figure that matters is cost per signed matter, and it is built entirely from rates only your firm can supply.

For attorneys and firm administrators. Injured people should not use this page.

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No figures are supplied by us. The calculator uses yours, and you can run it without speaking to anybody.

What it costs you

Why the wrong number gets used

  • Cost per inquiry compares two sources that convert at completely different rates.

  • Industry averages describe firms with different criteria, venues and intake.

  • Without a contact rate of your own, every projection is somebody else's guess.

  • Decisions to cancel or expand get made on the number that was easiest to find.

How it is handled

The four rates that produce the figure

Each one comes from your records. If a rate is unknown, that is the first thing worth fixing.

  1. 01

    01 - Contact rate

    The share of inquiries you actually reach and speak to.

  2. 02

    02 - Consultation rate

    The share of those conversations that become a real consultation.

  3. 03

    03 - Retention rate

    The share of consultations that sign.

  4. 04

    04 - Average fee

    Your own figure for the matters this criteria set would produce.

  5. 05

    05 - The resulting ceiling

    What you can pay per qualifying inquiry and still be comfortable, which is the only price question worth asking.

What you hold

What you keep from this exercise

  1. 01

    Your cost per signed matter

    Built from your rates, not from an average.

  2. 02

    A price ceiling

    The figure above which no source makes sense for you.

  3. 03

    A gap list

    The rates you could not supply, which is usually the most useful output.

  4. 04

    A model you can rerun

    Change one rate and see what it does, before changing anything in the firm.

The calculator runs in the browser on your figures. Sending them to our team is optional.

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Fit

Whether this subject is worth your time

This is for you if

  • You can pull contact, consultation and retention rates from your records.
  • You want a price ceiling before hearing any price.
  • You would rather model the economics than be told them.
  • You want to test the numbers on a capped pilot.

This is not for you if

  • You want us to supply the rates.
  • You want a projected return - we do not publish one.
  • You need a fixed cost per signed matter promised in advance.
  • You are not able to share any internal figures, even privately.

Straight answers

The questions firms ask about this

We do not track these rates. What then?
Then that is the finding. The calculator still runs on estimates, clearly marked as estimates, and the first pilot produces the real ones.
Why will you not publish typical figures?
Because they would be someone else's firm, criteria and venue. A number like that reassures without informing.
Do our figures go anywhere?
Only if you press send. The calculation happens in your browser, and nothing is recorded unless you choose to share it.
Can you guarantee a return?
No. What is committed is volume, criteria, delivery and review. Anyone promising a return is guessing on your behalf.

There is a longer piece on this subject, a written worksheet you can request, and an FAQ on criteria and cost.

The long versionThe worksheetThe FAQ

Four steps

Case acquisition cost: four questions, then a decision

Each step is saved as you go, so you can stop after any one of them and we will still know what you asked about. No pricing is quoted and nothing is agreed here.

  1. 01Who is asking
  2. 02Where you stand
  3. 03Your coverage
  4. 04What happens next

We do not sell or share what you submit here, and we do not use it for anything other than responding to your enquiry.

Step 01 of 04

Who is asking

So the answer reaches the right person at your firm.

Pick a time

Take a criteria and economics slot

Thirty minutes with our team. Picking a time sends the invite straight away.

Criteria and Pricing Call · 30 minutes

Discuss criteria, delivery needs, and pricing for MVA and workers’ compensation inquiries, live phone transfers, signed cases, signed commercial cases, and catastrophic commercial cases. No questionnaire is required before booking.

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Book within the next four days. The calendar opens in a new tab. Complete your booking to receive your confirmation and calendar invite.

Next step

Set your ceiling before anyone quotes you a price

Forty-five minutes on your rates, the resulting ceiling and the criteria that drive both.

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