Law firms
Cutting wasted lead spend at a law firm
For firms paying for inquiries that were never going to qualify, and arguing about it after the invoice.
For attorneys and firm administrators. Injured people should not use this page.
Nothing here asks you to cancel anything. It asks what your current standard is, in writing.
What this page is for
- 01
Write down what the firm will not take before anything is bought.
- 02
Make a disputed record decidable instead of debatable.
- 03
Keep the standard portable across whichever vendor you use.
What it costs you
Where the money goes
Inquiries outside your geography, your injury types or your date ranges still cost the same as the ones inside them.
Contacts sold to several firms at once arrive already spoken to and already sceptical.
Recycled contacts from months ago convert once and then never again.
Without a written standard, every dispute is one opinion against another, and the vendor's opinion wins by default.
How it is handled
How waste is removed before it starts
Each step is written and approved by you before any inquiry is delivered.
- 01
01 - Write the exclusions
The cases your firm will not take, stated plainly: geography, injury recency, employment type, insurance coverage, representation status, and your own list.
- 02
02 - Define billable
What must be true for an inquiry to count. Anything that fails the standard is not billed.
- 03
03 - Set the review window
How long you have to dispute a record, and what evidence settles it.
- 04
04 - Cap the exposure
Volume cap, weekly pacing and budget cap, so a bad fortnight has a ceiling.
- 05
05 - Read the record back
Every inquiry against the standard at the end of the pilot, including the disputes and their outcomes.
What you hold
What you keep from this exercise
- 01
A written exclusion list
Reusable with any vendor, not just with us.
- 02
A definition of billable
The single sentence that ends most disputes before they start.
- 03
A dispute process
Written, time-boxed, and settled against criteria rather than tone of voice.
- 04
Cost per qualifying inquiry
Your real figure, rather than cost per contact of unknown quality.
Bring the standard you use now, even if it only exists in someone's head. The call turns it into a document.
Fit
Whether this subject is worth your time
This is for you if
- You are paying for inquiries and cannot say precisely what you are buying.
- You would rather write a standard than argue case by case.
- You want exclusivity and a dispute window in writing.
- You want a capped test before an ongoing arrangement.
This is not for you if
- You want volume without a defined standard.
- You are content to sort quality out after the invoice.
- You need delivery to start before criteria are agreed.
- You are looking for a promised number of signed matters.
Straight answers
The questions firms ask about this
- Are these inquiries shared with other firms?
- No. Inquiries generated for your pilot go to your firm only.
- What if a record does not meet the standard?
- You dispute it inside the review window. It is assessed against the written criteria and the outcome is recorded either way.
- What does this cost?
- It depends on the criteria, the geography and the volume, so no figure is quoted before those are written down. You see the cost and the cap before approving anything.
- Can we tighten the criteria later?
- Yes. Criteria changes are recorded and applied forward from the date you approve them.
Your criteria
Send us the standard you use now
Describe what you take and what you refuse. We return a draft criteria document and the questions it raises.
What happens after you send it
- 01A written reply on this subject, naming what you told us.
- 02The worksheet for this subject if you want it.
- 03A forty-five minute call on criteria and economics if it is useful.
We do not sell or share what you submit here, and we do not use it for anything other than responding to your enquiry.
Pick a time
Take a criteria and economics slot
Thirty minutes with our team. Picking a time sends the invite straight away.
Criteria and Pricing Call · 30 minutes
Discuss criteria, delivery needs, and pricing for MVA and workers’ compensation inquiries, live phone transfers, signed cases, signed commercial cases, and catastrophic commercial cases. No questionnaire is required before booking.
Book a CallBook within the next four days. The calendar opens in a new tab. Complete your booking to receive your confirmation and calendar invite.
Next step
Write the standard before you spend anything else
Forty-five minutes on exclusions, the definition of billable, and the dispute window.