Law firms
Do you know what one retained matter actually costs you?
Put your own figures in. The calculator does nothing clever - it carries your contact, consultation and retention rates through to a cost per retained matter and tells you where break-even sits.
For attorneys and firm administrators.
Nothing is sent anywhere unless you choose to send it at the bottom.
Why this matters
A cost per lead tells you almost nothing on its own
Two firms paying the same per inquiry can be twenty times apart on cost per retained matter.
Most of that gap is contact speed and consultation rate, not the inquiries themselves.
Without a break-even figure, there is no honest way to judge whether a test worked.
Your figures
The volume you would test with.
Optional.
What that means
- People reached
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- Consultations held
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- Matters retained
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- Total spend for the month
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- Cost per person reached
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- Cost per consultation
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- Cost per retained matter
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- Fees collected
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- Left after acquisition
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- Break-even retention rate
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- Matters needed to break even
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- Cautious weekly pilot volume
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Illustrative arithmetic on figures you typed. It is not a forecast, a benchmark or a claim about what any campaign would produce.
Optional
Send these figures to our team
He reads them back, says where the maths looks fragile, and proposes a pilot volume that fits the break-even you just calculated.
Next step
Set the pilot volume from the break-even, not from ambition
The pilot application uses these same figures to cap volume and budget before anything starts.