Clear criteria. Accountable growth.

Client Acquisition for Law Firms

STARK MERIDIAN CROFTCLIENT ACQUISITION FOR LAW FIRMS
Book a Call

Menu

STARK MERIDIAN CROFTCLIENT ACQUISITION FOR LAW FIRMS
Book a Call

Terms of business

Credits and errors.

If a delivered lead does not meet the agreed criteria, the agreed credit terms apply. The categories below explain what is and is not covered.

01

Creditable categories.

Creditable categories
CategoryDefinitionEvidence needed
Criteria mismatchThe lead does not match one of the agreed qualification criteriaThe lead details and the agreed criterion
Invalid contactThe phone number and email are both unreachable across the agreed attempt scheduleYour logged contact attempts
DuplicateThe same person and matter was delivered to your firm inside the agreed windowBoth record identifiers
No request for contactThe person states they did not ask to be contacted by a law firmA note of what the person said
Already representedThe person already had counsel on the matter and your rules excluded thatA note of what the person said
Delivery failureThe record arrived outside the agreed response window because of our deliveryDelivery timestamps

02

Non-creditable categories.

Saying this plainly at the start is the point. A credit policy that quietly covers everything is a price cut with extra paperwork.

Non-creditable categories
CategoryWhy
The person did not retainThe offer is a screened inquiry, not a signed client. Retention depends on your intake and case selection.
The attorney assessed the matter as weakWhether the matter fits is the attorney’s decision and sits outside screening.
The person was not reached in timeWhere contact attempts fall outside the agreed schedule, the record stays billable.
The matter fits the criteria but is unwantedQualification criteria can be adjusted as we learn what works best for your intake team.
Raised after the credit windowRequests must be raised inside the window written into your agreement.

03

A straightforward review against the agreed criteria.

  1. 01

    Identify the lead

    Send the lead and the qualification criterion you believe was not met.

  2. 02

    We review the request

    We compare the lead information with the criteria agreed before launch.

  3. 03

    The agreed terms apply

    If the lead did not meet the criteria and the request is within the agreed window, the credit is approved.

  4. 04

    The credit appears on your invoice

    Approved credits are applied to the next invoice.

Inquiries that do not meet the agreed criteria are not delivered or billed.

Discuss your criteria

Agree on the credit terms before launch.

We will explain which lead issues qualify for a credit and the time allowed to request one.