The pricing model
Are you buying qualified inquiries, or buying activity and hoping?
An inquiry is billable when it meets the criteria your firm agreed.
Price and billing terms are set for your firm before launch. A qualifying inquiry is not a retained client.
Billed against agreed criteria · Priced after criteria · Capped pace
Why activity pricing fails
Clicks, impressions and calls are not the thing your firm needs to buy.
Media spend goes out whether or not anything usable comes back.
Retainers bill for effort rather than delivered inquiries.
Nobody can show which spend produced which conversation.
How billing works
The standard decides what is billable. Not the dashboard.
Price is proposed only once the criteria exist, and the pace is capped to what intake can absorb.
- 01
Scope the standard
Tighter criteria change the cost of producing a qualifying inquiry.
- 02
Agree price and cap
Price per inquiry, delivery pace, and any pilot cap are written down.
- 03
Bill against the record
Each billed inquiry is traceable to its qualification record.
The commercial terms
A price tied to a written qualification event
- 01
A per-inquiry price
Agreed for your market and criteria before launch, not quoted from a rate card.
- 02
A billing rule
Billable means it met the agreed criteria. Nothing else qualifies.
- 03
A capped start
Pilots can be capped so your firm controls exposure while the standard is proven.
Illustrative billing schedule
What is and is not billable
| Event | Billable |
|---|---|
| Inquiry meets the agreed criteria | Yes |
| Inquiry outside the agreed market | No |
| Person does not answer your call back | Per the agreed terms |
| Firm declines to represent | Not a screening failure |
Illustrative example. Not a record of past performance or results.
Ready to price the inquiry standard instead of clicks, forms, or campaign effort?
05 - Start here
Request a per-qualified-inquiry quote.
The quote depends on your market and screening standard. Give us the operating facts rather than choosing from a generic rate card.
- 01
Billable matters
- 02
Non-billable rules
- 03
Price inputs
- 04
Quote contact
Ready for per-inquiry pricing
The controls needed before spend begins
This is for you if
- A defined acquisition budget
- Comfort with a per-inquiry model
- Intake able to work every delivered inquiry
- Willingness to start capped
This is not for you if
- You want a price quoted before the criteria are agreed.
- You expect a fixed number of billable inquiries per month.
- You prefer paying for media spend and managing screening yourself.
Questions about billable inquiries
All questions for this offer →- What does it cost?
- Pricing is agreed for your firm before launch. No universal price is set for every market. Read the full answer
- Do we pay for people who never sign?
- You pay for inquiries that meet the standard. Representation is your firm's decision. Read the full answer
Next step
Price the standard your firm actually wants.
Share the market, exclusions, capacity, and budget ceiling. We will assess production conditions and quote a per-qualified-inquiry price with the billing and review terms stated in writing.