Offer questions
Capacity and budget: questions answered
How firms set a realistic delivery pace without pretending that every market can produce any volume on demand.
← Return to A pace your firm can answer and affordCapacity, intake coverage, criteria, and budget work together. Availability is confirmed for the actual campaign.
01
Criteria and availability
Why tighter standards affect supply and why volume cannot be honestly promised first.
Does our capacity affect the screening criteria?
Not the standard itself - it affects the pace. Tighter criteria produce fewer qualifying inquiries; your stated capacity and budget set how fast they should arrive.
How much volume can our market actually produce?
That depends on the market and the criteria, and it is confirmed for your campaign rather than promised in advance. Nobody honest states a volume before the standard exists.
Read the supporting answer →02
Setting the operating ceiling
What to bring, how pacing changes, and how a capped start limits exposure.
What should we bring to the first conversation?
Four numbers: the new matters you can take per month, the intake hours you can cover, your target market, and the acquisition budget you have decided to commit.
Read the supporting answer →Can delivery be paused or slowed if intake falls behind?
Yes. The pace is set around your real capacity and revised as it changes. A ceiling that was never stated is the only kind that cannot be held.
How do we start without overcommitting?
Start capped. A pilot cap keeps early spend inside the ceiling your firm chose while the standard is proven.
Next step
State the ceiling before setting the pace.
Bring your monthly case capacity, intake coverage, target market, and decided acquisition budget.