Is our firm a good fit?

Your firm knows the matters and markets it wants, can express screening requirements in writing, and has people available to contact new inquiries promptly. It also has enough case capacity and budget to test the channel without allowing delivery to outrun intake.

This is likely the wrong time if the firm cannot follow up consistently, has no room for additional cases, cannot define the matters it wants, or expects every qualifying inquiry to become a client. It may also be better to pause if no one owns intake reporting or if the proposed budget would not support a meaningful test.

A criteria conversation is meant to expose these constraints early. If the market, budget, capacity, or expectations do not align, the responsible answer may be not to launch. A smaller, clearly bounded pilot is preferable to volume that the firm cannot evaluate or serve.