Offer questions
Pay per qualified lead: questions answered
The billable event, qualification criteria, and terms firms should agree before launch.
← Return to Pay on the standard, not on the clickThe billable event is a qualifying inquiry-not a click, impression, form view, or promised client.
01
What becomes billable
The distinction between qualification, your representation decision, and a later outcome.
When exactly is an inquiry billable?
When it meets the qualification criteria your firm agreed before launch. Nothing else qualifies - not a click, not a form view, not a caller who failed screening.
Read the supporting answer →Do we pay for inquiries that never become clients?
You pay for inquiries that met the standard. Whether to offer representation is your firm's decision, and a decline is not a screening failure.
Read the supporting answer →02
Price, caps, and review
How price is set, spend can be limited, and a criteria failure is raised.
What does an inquiry cost?
Pricing is agreed for your firm before launch, based on your market and criteria. There is no universal rate card, and nothing here quotes a figure.
Read the supporting answer →Can we cap spend while we test the standard?
Yes. Pilots can be capped so early exposure stays inside a ceiling your firm chose. Price, pace, and cap are all written down before launch.
What if a billed inquiry did not meet the criteria?
Raise it inside the agreed credit window. If the lead missed the agreed criteria, the agreed credit terms apply.
Read the supporting answer →Next step
Price the standard your firm actually wants.
Share the market, exclusions, capacity, and budget ceiling so the terms can be scoped without invented promises.