Your questions
What if an inquiry fails the criteria?
Raise the specific discrepancy within the agreed review window. The recorded answers are compared with the criteria in effect at delivery, and any credit or replacement follows the written campaign terms.
How to raise an issue
Identify the delivered record, the criterion you believe was not met, and the information supporting that conclusion. Submit it within the review period stated in the agreement. A specific, record-level issue can be evaluated; a general statement that the lead was poor cannot.
How the review works
We check the delivered lead against the qualification criteria agreed before launch. If it did not meet those criteria and the request is within the agreed window, the stated credit or replacement applies.
What is not automatically a screening failure
An unanswered call, a later change in the person’s account, a conflict, a decision not to sign, or a legal assessment that the matter should be declined does not by itself show that the original screening was wrong. Those outcomes are important to report, but they remain distinct from whether the recorded answers met the billable standard at delivery.