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Client Acquisition for Law Firms

STARK MERIDIAN CROFTCLIENT ACQUISITION FOR LAW FIRMS
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STARK MERIDIAN CROFTCLIENT ACQUISITION FOR LAW FIRMS
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04

Exclusivity, defined

How many firms received the same inquiry before it reached your intake line?

Exclusive delivery is the default, and its scope is written down.

Any shared arrangement must be expressly agreed before launch.

Delivered to your firm only · Written into the standard · No resale

What shared inquiries cost

A shared inquiry turns your intake team into the third caller of the morning.

  • The same inquiry is sold to three firms and the fastest dialler wins.

  • “Exclusive” is claimed but never defined in the agreement.

  • Your marketing spend competes against itself.

How delivery works

One inquiry, one firm, written into the agreement.

Exclusivity is a term in the standard, not a sales assurance made on a call.

  1. 01

    Define the territory

    States, regions, and matter types your exclusivity applies to.

  2. 02

    Write it into the agreement

    Scope, duration, and any exceptions are stated, not implied.

  3. 03

    Hold the line

    Delivery runs inside that scope for the life of the campaign.

The delivery commitment

Exclusive means named markets, matters, and exceptions

  1. 01

    Default exclusivity

    Inquiries generated under your campaign are delivered to your firm.

  2. 02

    An agreed scope

    The agreement states what exclusivity covers, by market and by matter type.

  3. 03

    No silent resale

    Shared delivery only exists if your firm expressly agrees to it in advance.

Illustrative exclusivity schedule

The scope that belongs in the agreement

Illustrative example - exclusivity scope
TermAgreed scope
MarketNamed service area in the agreement
Matter typesMVA and workers’ compensation, as defined in criteria
DeliveryYour firm only
ExceptionsNone unless expressly agreed in writing

Illustrative example. Not a record of past performance or results.

Know the service area and matter types you do not want offered elsewhere? Put the scope in writing.

04 - Start here

Request terms for exclusive delivery.

Tell us the territory and matters to protect, the inquiries you would reject, and the pace your intake can responsibly work.

  1. 01

    Exclusive scope

  2. 02

    Scope limits

  3. 03

    Availability

  4. 04

    Terms request

Name the territory and matters to protect.

Exclusivity should identify the service area, matter types, duration, and any permitted exceptions.

Step 1 of 4

This form is not for injured people seeking legal help. Read our privacy notice.

Ready to define the territory

What makes exclusive delivery workable

This is for you if

  • A defined geographic market
  • Intake able to act on inquiries promptly
  • A preference for owning the conversation
  • Agreement on scope before launch

This is not for you if

  • You are comfortable competing on dial speed for shared contacts.
  • You want the lowest per-inquiry price above all else.
  • Your intake cannot follow up promptly on an exclusive inquiry.

Questions about shared delivery

All questions for this offer →
Are inquiries really exclusive?
Exclusive delivery is the default and the agreement defines its scope. Read the full answer
Can we share to lower the price?
Only by express agreement before launch. It is never the silent default. Read the full answer

Next step

Define the market your firm wants protected.

Name the service area, matter types, intake capacity, and any permitted exceptions. We will confirm availability and propose written delivery terms before launch.

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