Your questions
Does a lead mean a signed case?
No. A qualifying inquiry is a screened opportunity for your intake team to assess; it is not a retained client, an accepted matter, or a guaranteed case outcome.
Screening and retention are different events
Screening asks whether a person’s recorded answers meet the campaign rules. Retention happens only after your firm makes contact, verifies the facts, completes its legal and conflicts analysis, and both the firm and prospective client decide to proceed.
A person may meet the screening criteria and still be unreachable, choose another firm, reveal new facts, present a conflict, or be declined for reasons outside the screening standard.
Intake execution matters
Response time, call coverage, language capability, persistence, and the quality of the intake conversation can all affect what happens after delivery. A delivery model should therefore be paced to the number of inquiries your team can follow up with consistently-not merely the maximum volume available.
Measure the complete path
Lead-level status reporting lets both parties distinguish acquisition quality from contact and intake outcomes. Track received, attempted, contacted, assessed, declined, and retained statuses with clear definitions. That record supports better decisions without turning an early screening event into a performance claim.